Communtiy Driven Rebranding
Straight out
of your Everyday Life
The
Challenge
The task was to refresh Seidenfelt’s brand identity, making it more modern, vibrant, and inspiring while ensuring the perfect balance between playfulness and minimalism for the target audience.
The Idea
A fresh brand identity with a clean design, playful details, and an activity-driven content approach with quarterly shoots, tailored to the target group’s needs and positioning Seidenfelt as an inspirational lifestyle and fashion brand.
The
Impact
The strategic content approach has reinforced Seidenfelt as a young, lively, and girly brand that seamlessly fits into the dynamic everyday lives of modern women.
The
Output
A cohesive brand identity with engaging, trend-conscious content that establishes Seidenfelt as an accessible and stylish handbag brand.
