COZY SEASON W/ SEIDENFELT
content
day
The
Challenge
At the end of September, the community lives in two moods – the last days of summer are passing & fall is just around the corner. Aesthetic content alone is not enough here. Light, approachable, straight from everyday life & therefore relevant & effective – that's exactly what we wanted to combine with the content, while also picking up on the colors & cozy vibes of the new season. So what did we do?
The
Idea
Straight from our own Pinterest board—fall is more authentic and emotional than almost any other season & always evokes the same cravings. As part of the target audience, we were able to create a concept that captivates us every year—quality time in nature, DIYs, pumpkin spice lattes, pop culture, & binge watching. This makes the assets look like content straight from the community itself! Our setting? A cozy cabin in the countryside—perfect for the diverse moods between intimate & cozy indoor scenes & idyllic outdoor moments.
The
Impact
Our focus was on authentic social-first assets, accompanied by high-quality images from a photographer, in order to ideally connect the needs of other channels. This resulted in content that combines brand identity, lessons learned over the past few months, recurring fall trends, pop culture references, & emotions. The community is right in the middle of it all, which promotes awareness & engagement for Seidenfelt.
The
Output
It's a wrap – with 50 HQ images, 15 social-first assets, & countless photos & video snippets for BTS, carousel posts, or stories, we headed back home. With the location & our content mix of road trip vibes, drive-in cinema, book club, & comfort food, we were able to present Seidenfelt in a community-oriented, authentic, &, above all, relatable way.
