Editorial Shoot
Retro Super
Future Sneaker
The
Challenge
For the launch of the new "Retro Super Future" sneaker by our client Copenhagen Studios, we aimed to create a buzz & firmly establish the brand within the fashion industry.
The Idea
To achieve this goal, we brought in strong partners: photographer Lina Tesch & videographer Björn Baasner behind the camera, German top model Lorena Rae, internationally renowned creator Leonie Hanne & US model Najiyah Imani in front of it. The campaign shoot was extended across Lorena & Leonie’s IG profiles through exclusive stories & behind-the-scenes posts from the day.
The
Impact
By collaborating with high-reach partners, we introduced CPH Studios to a broad audience, significantly boosting brand awareness. Through social media extensions, the three models shared exclusive behind-the-scenes insights & their favorite styles from the new collection, seamlessly connecting the fashion industry with personal storytelling.
The
Output
The result: high-quality photos & videos optimized for all CPH Studios touchpoints - social media, the brand’s webshop & blog, in-store flyers & posters, as well as the B2B lookbook. Additionally, the HQ visuals were complemented by authentic social media stories, behind-the-scenes posts & a special campaign video.
