Eres Capsule Collection
High Fashion
meets heritage
The
Challenge
Bringing together two iconic brands with distinct yet complementary identities: Scholl’s legendary wooden-sole sandals and Eres’ luxurious swimwear. The goal was to create a cohesive aesthetic that blends summer elegance, exclusivity, and heritage.
The Idea
A campaign shoot capturing the essence of the South – warm tones, radiant light, and effortless sophistication. The collection, featuring vibrant fabrics and the iconic wooden sole, was perfectly styled with Eres’ timeless swimwear to create a seamless connection between fashion and summer spirit.
The
Impact
The capsule collection was successfully positioned as the must-have of the summer. The campaign’s visual strength helped both brands reimagine their heritage, attract a younger audience, and reinforce their exclusivity in the fashion world.
The
Output
A high-end photo and video production exclusively created for Scholl and Eres. The campaign launched across Europe, gaining strong visibility in leading PR magazines and maximizing reach in the fashion and lifestyle scene.
