Michivonwant Capsule Collection
Launching Michi’s
favourite styles
The
Challenge
Launchevents are key to building an emotional connection with the audience and showcasing a brand’s true identity. For the launch of Michi von Want’s exclusive collection with Les Visionnaires, we aimed to craft an experience that embodied both the collection’s exclusivity and the shared values of Michi and Les Visionnaires.
The Idea
For this event, we seamlessly integrated the collection's Bordeaux red and brown hues throughout the night – from the menu and aperitifs to the stationery. The exclusive wine bar venue set the perfect tone, enhancing the collection’s essence. Every detail, from décor to culinary experiences, was carefully curated to bring the brand’s identity to life.
The
Impact
With well-known influencers and creators in attendance, the event gained a massive social media traction, amplifying the launch's reach. Every detail was meticulously chosen to create a premium experience for the exclusive collection. Beyond the launch, the event strengthened valuable connections with key influencers and creators, paving the way for future collaborations.
The
Output
The event led to an overwhelming success, with the collection selling out in under 10 minutes. The launch reached over 10 million people and generated numerous Instagram mentions and tags.
