PNTS X ANNA V BERG
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The
Challenge
How can we reach new target groups with PNTS while remaining relevant to the existing community & its needs? With the help of new approaches, authentic storytelling & exclusive partners, this attention can be increased in a targeted manner. But be careful: brand identity and quality must not be lost in the process – consistency is key!
The
Idea
Our match made in heaven? A limited collaboration with the brand ANNA V BERG – three high-quality looks consisting of pants & matching tops, with launch events in Bochum, Konstanz & Cologne! The target groups of both brands are extremely similar in terms of their characteristics & product requirements – an authentic brand connection rather than shallow staging. The collection is emotionally charged, brought to life & shared via the community & a suitable creator – creating lasting attention!
The
Impact
The collaboration positions both brands as desirable, exclusive & approachable. At the same time, it greatly strengthens their perception as an integral part of the premium segment. The online presence was also very strong: creator content & well-known pop-up visits successfully pushed organic reach & authentic brand communication.
The
Output
Overall, everything came together to form a very coherent picture – this was the feedback we received from customers & sales partners. Moreover, the high demand & rapid sales of all limited-edition styles confirmed the success of the campaign! PNTS & ANNA V BERG benefited greatly from the image boost & activation, not only in terms of brand awareness but also in terms of community engagement.
