SEIDENFELT GOES WIESN
styling
lounge
The
Challenge
The end of September is peak season in Munich – Oktoberfest is back! The whole city is buzzing, fashion & lifestyle take center stage & the launch of the new Seidenfelt collection fell right into this period. With the perfect stage but also maximum sensory overload between jewelry, dirndls & champagne, our challenge was not only to become visible but also to generate real relevance! But how do you do that?
The
Idea
Right in the middle: Seidenfelt was part of Coeur de Lion's Wiesn Styling Lounge at the Roomers Hotel in Munich. Over 60 invited guests, drinks & music, as well as strong partners such as Clarins, Steve Madden, Chandon & Pantene Pro-V—everything you need to move on perfectly refreshed & styled. Our brand corner took a modern approach to the Oktoberfest aesthetic: five matching Seidenfelt styles, charms, branded gingerbread hearts & a QR code to the entire collection as a link between offline & online. We were also able to invite two girls from our own community, bringing the premium environment to life & making it authentically visible through content!
The
Impact
With a strong brand presence, Seidenfelt positioned itself as a trendy label in the high-end lifestyle sector—right in the heart of Oktoberfest season! Between style & storytelling, encounters with brands, influencers & the press became a hotspot for networking & content. Hands-on experience meets digital presence—a high organic reach came naturally through tags, exchanges & co-postings.
The
Output
The styling lounge became an exclusive & authentic brand presence that boosted awareness, engagement & brand perception for Seidenfelt! A co-post with Coeur de Lion, story insights live from the event, interviews in the “Wiesn Edition” & spontaneous content extension directly from Oktoberfest—this allowed the campaign to be seamlessly transferred to the community feed. Our conclusion? We'd love to do it again!
