The Takeover S/S 2025 Campaign
Too cool
for school
The
Challenge
Shooting the Takeover wasn‘t just about capturing the first collection of STUDIO BERLIN -it was about capturing a feeling. The challenge? Finding the perfect balance between raw energy and structured visuals, between rebellion and refinement.
The Idea
The Takeover is all about new perspectives—bold, fearless, and always in motion. Each drop tells a different story, shot in a new location within a high school, turning familiar spaces into something unexpected.
The
Impact
We think in drops, keeping our collections dynamic and exclusive. By planning our shoots right before launch, we ensure fresh, relevant content that not only fuels demand but also sets new standards for speed and adaptability in the industry. This real-time approach allow us to stay ahead of trends, disrupt the traditional fashion cycle, and reshape how brands engage with their audience.
The
Output
A perfect blend of high-quality images and dynamic videos. Crafted for the website, ads, and social media while keeping the energy raw and real.
With this, we've set the perfect stage for our first launch, creating a strong visual identity that brings the brand to life.
