The fav shoes
of a super model
The
Challenge
For the launch of Copenhagen Studios' capsule collection with German top model Toni Garrn, we aimed to boost reach, awareness & engagement - ensuring the collection reached the right audience.
The Idea
Copenhagen Fashion Week was the perfect backdrop for launching the Danish-inspired brand’s collection in collaboration with a high-fashion model. Ahead of the event, our social media-first campaign shoot provided a personal touch & exclusive behind-the-scenes insights into the collection’s creation.
The
Impact
By blending online & offline experiences, we not only engaged CPH Studios' existing TikTok & Instagram followers but also positioned the collection in a highly trend-driven environment. The targeted event at CPHW, with a focus on industry insiders, further amplified its impact.
The
Output
The result: 20 TikTok- and Instagram-optimized assets that perfectly extended the campaign, plus an exclusive dinner event at Copenhagen Fashion Week. With over 40 guests from the international fashion scene—including press, designers, actors, musicians, models, and influencers—we created meaningful connections and brought the brand experience offline. The activation was rounded off with a giveaway for the online community and a full-focus channel strategy.
